Platform Sourcing: How Fortune 500 Firms are adopting Online Freelancing Platforms
BY CORPORAAL, G.F., & LEHDONVIRTA, V.
OXFORD INTERNET INSTITUTE. UNIVERSITY OF OXFORD
Online labour platforms allow companies to source work from freelancers over the Internet on an on-demand basis. We know that this phenomenon grew about 26 percent globally over the past year, and there is an increasing amount of research available on workers who work through these platforms (including our own). But there is a gap in research when it comes to understanding the companies that hire online freelancers. Why do companies use online freelancing platforms? And how do they go about doing it in practice?